When was the last time your purchased from your own company? In other words, when was the last time you put yourself in your customer’s shoes and called or shopped (or had a friend shop and report back) at your company while looking at things from your customer’s perspective?

With a New Year upon us, perhaps it’s the perfect time to test your company’s service levels, delivery, product, and so on by putting yourself in the buyers seat, evaluating your own company, and making changes where (or if) necessary.

Until then, here’s to your greater success,


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