A GOOD MOVE OR BAD MOVE BY SEARS?

By now you may have heard that Sears has closed some US stores but in Canada say’s they will improve Customer Service in the stores rather than close or sell any stores.

Below you can read a column citing Sears Canada as an organization to emulate or study when it comes to serving customers effectively.

http://sbinfocanada.about.com/cs/marketing/a/custservretail.htm

Below this sentence you can read a release about this development at Sears.

http://www.therecord.com/news/business/article/646209–sears-canada-aims-to-improve-shopping-for-consumers-no-store-closures-planned

My question is whether YOU feel stating that “we plan to make the shopping experience better” is a good statement or bad statement for Sears to make? i.e. does it say that the experience wasn’t good before to customers who have been supporting them until now OR does it say we’re always looking for ways to improve the experience for our customers?

I’m not judging one way or another – would just love to hear what others thing / feel about this move?

Until then, here’s to GETTING STANDING OVATIONS FROM EVERY CUSTOMER,
Corey Poirier
http://www.coreypoirier.com

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