If you want to become the supplier that customers flock to, you have to fully understand what those customers are looking for, and serve accordingly.
The following is an excerpt from my 2010 interview with Cora Tsouflidou, founder of Cora’s Breakfast Restaurants.
And when asked why customers are choosing Cora’s more and more often, she adds, “People are looking for a quality, unique and tasty food experience; and Cora’s serves that up daily. We are really just answering the demand for Healthy Food in a desirable package.”
Perhaps that explains why the Cora’s Franchise group (at the time of our interview) is comprised of 115 stores across Canada, and providing paychecks for 4,000 people.
That’s what happens when you place your focus on your customer’s needs rather than your own.
Until next time, here’s to your greater success,
Back by popular demand, my interview with Bruce MacNaughton of Prince Edward Island Preserves in which Bruce discusses customer service and empowering employees to make decisions to the benefit of his customers. I had a few people recently ask me to repost this interview so here it is: