I know it has been far too long since I have blogged on here and I`m hoping to remedy that going forward.
In the interim, here is a story for you – I often talk about how small actions can go very far in the world of customer service and often ones with no cost have more impact than ones a company could simply throw money at.
The example here is an organic food store I`ve been to multiple times. I mentioned to the owner in passing that I wish he had Spinach, and the first time (a few days ago in fact) he had Spinach in the store when I arrived, he rushed over and grabbed it and said, “here you go friend“
I should mention that we spoke about the fact that I wish he were carrying Spinach once, over 12 months before this store visit. Do you think I was impressed? You bet. Will I be back again and again? You Bet.
Cost to him? Absolutely nothing. In fact, on top of impressing me, he has also increased his sales to me and my potential for word of mouth for his business. Simply by demonstrating that he was listening when I said I wish he had Spinach.
The question becomes – in what way are you giving your customers their Spinach?
We recently interviewed Jack Mitchell, Author of the Hug Your Customers book, for the latest episode of our Conversations With PASSION Radio Show, and Jack shared some great ways his (Upper scale men’s clothing) organization has hugged their customers over the years.
You can hear our interview with Jack (from our Conversations With PASSION Radio Show) at http://www.blogtalkradio.com/conversationswithpassion
Now I ask, can you share some ways you have hugged (figuratively) your customers in recent years?
Yours in Success,