SLASH Your Normal Service Strategies


A couple of weeks ago, I saw SLASH (Yes, the Slash formerly of Guns N’ Roses and formerly of Velvet Revolver) perform at the Award Winning Northern Alberta Jubilee Theatre.

First, let me just say that it was a world class performance by a world class performer in a world class theatre.

These days though, with my customer service hat on, I always watch performances to see if the performer delivers on all four of my steps for delivering an A+ Customer Experience.

Let’s put SLASH’S performance to the test.

Step # 1: Making it about the customer? Yes. They played everything from GNR to Velvet Revolver to Slash’s solo CD’s.

Step # 2: Involving the customer? Yes. They continually asked the audience if they were having fun, commented on their previous experiences in the same city, and asked the audience to sing along many times.

Step # 3: Being in the moment? Yes. Didn’t see SLASH or any of the band checking their blackberries or I-Phones between songs

Step # 4: Delivering the wow? Yes. SLASH’s solos alone took care of this, but there brilliant performances of classic GNR tunes like Sweet Child of Mine and ParadiseCity (with Myles Kennedy nailing Axl’s voice to almost to a T) certainly didn’t hurt either.

So, now that we know SLASH (and many world class performers) deliver all four steps to creating (and delivering) an A+ Customer Experience, it’s time for you to ask whether you’re organization (or the company you work for) delivers on all four as well.

Until then, here’s to your greater success,

Corey Poirier

Note: To learn more about these four steps and how you can incorporate them into your company’s experience, or to book Corey for your next event, feel free to visit or contact us at